Opt out

If you want to opt out of behavioural advertising, follow the below steps

Different companies deliver behavioural advertising in different ways, so at the moment you need to go to a number of different websites and opt out of each service. Simply visit each opt out page below and follow their instructions. For more information about the different types of behavioural advertising company and other information, visit our FAQs.

AOL

Opt out of AOL’s UK portal

 Go to opt out page

Crimtan

Opt out of Crimtan’s UK portal.

 Go to opt out page

MSN

Opt out of MSN’s UK portal

 Go to opt out page

Yahoo!

Opt out of Yahoo!’s UK portal.

 Go to opt out page

Network Advertising Initiative (NAI)

The Network Advertising Initiative also provides an opt-out service for its member companies’ behavioural advertising programs. To learn more, or to opt out of those companies’ services, visit the NAI website.

Go to opt out page

The following companies are NAI members and are complying with the IAB’s Good Practice Principles in the UK:

  • AOL Advertising*

  • Audience Science

  • Google

  • Microsoft (Atlas Technology)

  • Specific Media

  • Yahoo! Network

To opt out of these companies’ behavioural advertising services visit the NAI opt out page (above) and select the appropriate option (*Advertising.com/Tacoda Audience Networks)

If you have any problems, please visit our opt out help page.

Please note: the IAB and its members are developing a single opt out tool for this website.  We hope to have this up and running shortly.

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