IAB Good Practice Principles
The IAB has developed a set of self-regulatory IAB Good Practice Principles for online behavioural advertising. These Principles are for businesses that collect and use data for behavioural advertising. They are based upon offering users notice about data collection and use, choice as to whether to participate and education about behavioural advertising and its benefits.
The following companies are signatories and are complying with the IAB Good Practice Principles:
- AOL
- AOL Advertising (Platform A)
- AudienceScience
- Crimtan
- MSN/Microsoft Media Network
- Specific Media
- Yahoo! SARL
The following companies are signatories and committed to the IAB Good Practice Principles:
Downloads Available
IAB Good Practice Principles for Online Behavioural Advertising
