IAB Good Practice Principles
The IAB has developed a set of self-regulatory IAB Good Practice Principles for online behavioural advertising. These Principles are for businesses that collect and use data for behavioural advertising. They are based upon offering users notice about data collection and use, choice as to whether to participate and education about behavioural advertising and its benefits.
The following companies are complying with the IAB Good Practice Principles and this has been independently reviewed by auditors, ABCe:
- AOL / AOL Advertising
- Audience Science Inc
- Crimson Tangerine Ltd
- Google UK Ltd
- MSN / Microsoft Advertising
- Specific Media UK
- Yahoo! SARL
These companies are signatories and are complying with the IAB Good Practice Principles:
These companies are signatories and committed to the IAB Good Practice Principles:
Downloads Available
IAB Good Practice Principles for Online Behavioural Advertising
